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What is the one thing you struggle with most with your podcast? If you are like 90% of the people who come to me for coaching, it is growing your engagement.
That might mean growing your downloads. It might be getting more feedback from your listeners. Engagement might mean attracting more clients.
Connecting with our listeners is an important part of what we do. You need to ask yourself what you’re doing to create engagement.
YOUR PLAN
Have you created an engagement plan? Are you taking consistent action?
You can get my list of 75 free engagement tips. Find it at PodcastTalentCoach.com/engage.
These tips will help you engage your audience with your content. There are ideas to increase your podcast downloads. You also get a few ways to encourage the audience to visit your website.
Before each coaching call, I get a form that talks about your goals and current situation. Then, I listen to the show to determine what needs to happen to accomplish those goals.
Get coaching details at www.PodcastTalentCoach.com/coaching.
I was on a coaching call the other night. The form listed the struggle as growing downloads and increasing engagement.
As I listened to the show, the host did a great job interviewing his guests. The content was great. The production value was solid.
However, the show was missing any element that encouraged engagement. The only call-to-action was “subscribe and review the show”.
THE BENEFIT
Simply asking your listeners to subscribe isn’t going to move the needle. There needs to be a benefit. What’s in it for me?
Start the relationship with your listener. Provide value. Serve. Then, ask for the subscribe. Give them a real reason. “In every episode, we deliver … If you want to continue to get this, subscribe.”
Be sure to get my list of 75 free engagement tips. Find it at PodcastTalentCoach.com/engage.
IDEAS
Here are four of those ideas.
– In your show notes, add a link with an upgrade/resource with each episode.
– Ask questions on other podcasts to get in front of other audiences.
– Offer a bonus for people who share your podcast.
– Create a contest or giveaway
– Don’t blow your first impression.
Ready to get your 75 FREE engagement tips? Learn to engage your audience with your content, increase your podcast downloads, and encourage the audience to visit your website.
Download the list at PodcastTalentCoach.com/engage.
Next week we will dive into your first impression. You can’t catch up to a slow start. We will create your intro next week.
You can find my podcast and other tools to help you create great content at www.PodcastTalentCoach.com.
Let’s turn your information into engaging entertainment.