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Dedicate time for driving your podcast and business.
Define the time. Then fill it.
You can’t budget your money until you know how much money is there. It is the same with your time. You cannot budget your time until you know how much time you have to work with.
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I recently worked with a client on a very successful proposal. He had the opportunity to pitch a large governmental agency on sponsoring his show. His podcast reach the exact audience they were trying to reach. The fit was ideal.
We stacked the value of everything he had to offer and sold the sponsorship for $1,000 per episode by creating some price juxtaposition.
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If “how do I get more downloads and engagement” is the question I am asked most often, “how do I make money with my show” is a very close second. Learn why the CPM (Cost Per Thousand) model used by broadcast media doesn’t necessarily work for podcasts. Sponsorships may not be the best way to generate revenue with your show.
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Had I learned to focus from the start, it would have saved me so much time, energy and pain. Take time to find the idea that is right for you. Look for the low-hanging fruit. What is the easiest idea to select that you could get launched quickly without a big investment of time? Get focused and make progress.
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Learn how to drive business results and build authority by using a mentor and coach with your podcast. Get an inside look at the Paid Search Magic Podcast during an interview with hosts James & Amy Hebdon.