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If you want to create a business around your podcast and generate revenue, you need to have a plan and process. You need to move your listener from casual interest to buying fan.
You can’t start with making money. You need to start with you and your superpower. Then, you need to figure you what your audience needs. Where those two intersect is the solution to your business.
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Thanksgiving in the United States is a day of the year when we pause to give thanks to those treasures in our lives. Whether you are celebrating in America or just working another day somewhere else in the world, I would like to thank you for all you have done for me by simply being part of this community. Thank you.
This week, I would like to share with you 7 Thanksgiving concepts to drive your podcast and business any day of the year.
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When you approach potential clients for your podcast, make your sponsorships more than commercials on the show. Sell them a whole package.
Go beyond the simple sponsor commercial. Give them something more and make it special.
You can convert your sponsorship into a marketing partnership by adding other features that only you can provide.
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When you want your listeners to stick around and listen to what you have to say, you need to give them a compelling reason. Your listener needs to anticipate what is to come later in the show. You need to excite them. You need to effectively tease them.
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When it comes to your podcast process, we need to develop a schedule and plan that fits into your life. When you have a well-defined process, even when life happens, there can still be time to produce the show. We just need to ensure the process doesn’t eat up your entire week.
A process will allow you to budget your time properly. There is no right or wrong answer to when it happens or how long it takes. You get to decide that. Just like a budget for money, you get to tell your time where it goes. This will allow you time to market and grow your audience.