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Why are you creating your podcast – because you love it or to gain a ton of listeners?
Both. But, it has to be about your passion first.
Be passionate. Love what you do.
You don’t want to be forced to entertain a large audience with a topic that feels like work. You want a topic that you love and you can talk about for days regardless of who is listening.
Audience size is relative. A weight loss audience is going to be much larger than an audience for a podcast about magic. The topic is more universal.
An engaged audience is the right size. A golf coach who handles a few pros is probably making a lot more money than a golf coach who has a podcast and course. The podcast golfer has a large audience that is engaged on a superficial level. The pro golf coach has an audience of a few who are incredibly engaged on a daily basis.
Your podcast is the same. You need to find the audience that will help you reach your goals. Create your content for the people who love what you do.
When you compare your audience size to the big gurus or those in a different niche, you will only be disappointed. Comparing yourself to others is a recipe for let down.
Be selective about who is in your audience. Find the right people.
Talk about a topic you love. Give it to an audience who is just as passionate as you are. That is the recipe for success.
When you create a podcast around a topic that you love, you are creating your podcast for the right reasons.
Do you need help with your podcast? E-mail me any time at Coach@PodcastTalentCoach.com. Let’s see what we can do.
You can find my podcast and other tools to help you create great content at www.PodcastTalentCoach.com.
Let’s turn your information into engaging entertainment.
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[…] This all starts by creating a structure for your show. You need a focus around a topic that you love. This is your “why”. We discussed this in Episode 233 – Why Are You Creating A Podcast. […]